Wonder Woman Cartoon Show: The Cheetah

All people say - by tradition- that The Cheetah is the greatest foe of Wonder Woman, But Who's the Cheetah?

a mentally sick rich girl with split personality?
a assassin for an evil cult?
the avatar of an old and savage god?
the director of a predatory company?

....maybe she's all of them, maybe underneath the fur only exist an evil and greedy woman called "The Cheetah".